Built in. Not bolted on.

This Agreement is a legally binding contract between Dr Vivian Onu-Nzegbulem trading as Dental Amplify, a dental professional practising in the United Kingdom ("Dental Amplify", "we", "us"), and the individual Practitioner or dental practice (the "Client"). By subscribing to the Service, the Client acknowledges they have read, understood, and agreed to be bound by these Terms and Conditions. These terms govern the creation, hosting, and continuous compliance monitoring of synthetic digital assets designed for clinical education and professional authority.

1. Definitions and Parties

AI Clone: A photorealistic, high-fidelity synthetic likeness and biometric template constructed from the Client's Source Data, designed to deliver scripted clinical education content.

Asset Zero: The structural economic inefficiency in traditional clinical practice where revenue generation is inextricably linked to the Practitioner's physical presence and manual operative activity.

Biometric Template: The derived facial geometry and voice model generated from the Client's Source Data for the sole purpose of creating the AI Clone.

Continuous Regulatory Update Service: The subscription-based model of this Agreement, providing the Client with ongoing technical implementation of regulatory updates to ensure digital assets remain compliant with evolving international standards.

Deployer: The Client, as the registered dental professional who deploys, publishes, and distributes AI Clone content under their professional identity. The Client is the deployer for the purposes of the EU AI Act (2024/1689) and equivalent UK frameworks.

Digital Authority: The systematic delivery of clinical education and professional goodwill through an AI-driven explanation layer.

Global Compliance Kill Switch: A daily-updated, automated backend system that monitors 14 global dental regulatory bodies (including but not limited to the GDC, ADA, AHPRA, and IDC) and provides a live compliance layer to scripts and video assets.

Incident: Any of the following: a video containing a clinical error; a video that causes a patient complaint; a video where the AI disclosure card is missing or non-compliant; a personal data breach involving biometric data; a GDC or regulatory inquiry linked to a Clone video; or any event where a patient suffers or alleges harm connected to AI Clone content.

Informed Choice Loops: Compliance-verified clinical educational modules delivered to patients prior to clinical consultation to assist in the comprehension of treatment options.

Portable Authority: The principle that the professional equity, Practitioner goodwill, and intellectual property associated with the AI Clone's likeness remain the property of the individual Practitioner, independent of their place of practice.

Provider: Dental Amplify, as the entity that builds, operates, and maintains the AI Clone system and its compliance infrastructure.

Service: The AI Clone creation, hosting, compliance monitoring, and Continuous Regulatory Update Service provided by Dental Amplify under this Agreement.

Source Data: The five (5) source images and 30 to 60 second audio sample submitted by the Client for the creation of the AI Clone.

2. The AI Clone Service and "Portable Authority"

The Service provides a B2B technology architecture designed to mitigate the risks of Asset Zero by accruing professional goodwill to the individual Practitioner. The Service is structured around the Six Pillars of Broadcast Authority:

1. AI Clone: Creation of a photorealistic synthetic likeness and voice model.
2. Informed Choice Loops: Delivery of educational layers to streamline patient comprehension.
3. Global Compliance Kill Switch: Integration of a live regulatory layer checked against 14 global jurisdictions.
4. Portable Authority: Ensuring that the digital likeness and associated professional equity remain a non-physical clinical asset of the Practitioner.
5. Broadcast Distribution: Provision of high-authority, broadcast-quality content for professional use.
6. Global Coverage: Active monitoring across jurisdictions including the United Kingdom, United States, Australia, Ireland, and Europe.

3. Client Script Responsibility

The Client is solely responsible for the clinical accuracy, professional appropriateness, and regulatory compliance of all scripts submitted for production.

Dental Amplify screens scripts for regulatory format compliance only, including AI disclosure formatting, watermark placement, advertising rule triggers, and Kill Switch requirements. Dental Amplify does not verify, endorse, or assume responsibility for the clinical content of any script.

By submitting a script for production, the Client confirms that:

• The clinical content has been reviewed and approved by a GDC-registered (or locally equivalent) dental professional.
• The content does not constitute a diagnosis, treatment recommendation, or personalised clinical advice to any individual patient.
• The content complies with GDC advertising guidelines, the ASA CAP Code (where applicable), and all relevant professional standards in the Client's jurisdiction.
• The Client accepts sole professional accountability for the clinical content of all produced videos.

Dental Amplify reserves the right to decline production of any script that, in its reasonable assessment, poses a material compliance risk, without liability to the Client.

4. Biometric Data Processing and Storage

To facilitate the creation of the AI Clone, the Client shall provide five (5) source images and a 30 to 60 second audio sample (the "Source Data").

Explicit Biometric Consent

By submitting Source Data and entering into this Agreement, the Client provides explicit, informed, and freely given consent to the following:

• The processing of biometric identifiers (facial geometry derived from source images and voice biometrics derived from audio samples) for the sole purpose of creating the AI Clone.
• The temporary storage of Source Data and derived Biometric Templates within secure cloud infrastructure (Supabase) for the duration of the active Service.
• The permanent and irreversible destruction of all biometric data, voice models, video generation weights, and associated synthetic assets upon termination of the Service.

Consent Scope

The Client's biometric consent covers:

• Face, voice, name, likeness, and professional identity for use in AI Clone video production.
• Use in organic educational content, website content, and professional social media content within the agreed scope.
• Paid advertising use only where separately and explicitly agreed in writing.
• Editing and formatting for compliance purposes by Dental Amplify.

The Client's biometric consent does not cover:

• Use of the Client's likeness for any purpose outside the agreed Service scope.
• Reuse of biometric data for model training, product development, or third-party licensing.
• Transfer of the Biometric Template to any party other than named processors under this Agreement.

Data Infrastructure and International Transfers

Source Data and Biometric Templates are processed by Supabase Inc. under their published Data Processing Agreement, available at supabase.com/privacy. Data is hosted within EU-West or UK AWS infrastructure. Supabase is a named sub-processor under this Agreement. A copy of the sub-processor list is available on request.

Supabase Inc. is contractually prohibited from using Client Source Data, Biometric Templates, or any derived synthetic assets for the purpose of training, developing, fine-tuning, or improving any AI or machine learning model.

As digital assets are pre-recorded rather than generated in real-time, data residency is maintained within EU-West or UK AWS regions wherever technically possible. Where temporary processing outside these regions is required, Supabase operates under Standard Contractual Clauses (SCCs) as the applicable transfer mechanism under UK GDPR.

Withdrawal of Consent

The Client may withdraw biometric consent at any time by providing written notice to hello@dentalamplify.com. Withdrawal of consent will trigger immediate termination of the Service and permanent destruction of all associated biometric data, Biometric Templates, and synthetic assets within 30 days of the withdrawal notice.

5. Global Compliance and the "Kill Switch"

Dental Amplify integrates a live compliance layer into the production architecture. The Global Compliance Kill Switch monitors 14 global bodies to ensure assets are maintained in accordance with current standards.

From 2 August 2026, in compliance with EU AI Act Article 50, all AI Clone video assets distributed by the Client will include both a visible 3-second AI disclosure card and machine-readable metadata labelling implemented to the C2PA (Coalition for Content Provenance and Authenticity) standard, or such equivalent technical standard as Dental Amplify determines meets the Article 50 requirement. Dental Amplify will notify Clients of any material change to the metadata standard applied.

6. Medical Device Non-Classification Statement

Intended Use Statement

The Dental Amplify AI Clone system is designed and operated exclusively as a clinical education and professional communication tool. Its intended purpose is the pre-recorded delivery of scripted dental education content, authored and approved by the Client.

The system does not:

• Perform diagnosis of any dental or medical condition.
• Provide prognosis, monitoring, or treatment recommendations to individual patients.
• Interpret patient clinical data, radiographs, images, or records.
• Triage patients by clinical urgency or symptom severity.
• Form part of any clinical decision pathway.

On the basis of this documented intended purpose, and in accordance with MDR 2017/745, MHRA guidance, and the applicable definitions of medical device software (SaMD), Dental Amplify has assessed that the AI Clone system, as described herein, does not meet the definition of a medical device. This is Dental Amplify's internal assessment and does not constitute a regulatory ruling by the MHRA or any notified body.

This non-classification is contingent on the Client using the Service solely within the intended purpose described above. If the Client deploys AI Clone content in a clinical decision, triage, or diagnostic context, the Client assumes full regulatory responsibility for any resulting medical device compliance obligations in their jurisdiction.

7. Service Updates and Continuous Compliance

As part of the Continuous Regulatory Update Service, Dental Amplify manages the evolving regulatory landscape through the following protocols:

• Automatic Refreshes: For active subscribers, existing video libraries are automatically refreshed when the Global Compliance Kill Switch detects a shift in regulatory requirements.
• Notification Protocol: The Client shall be notified of any material regulatory change affecting their video assets within 5 business days of detection.
• Compliance Logs: Dental Amplify maintains records of all compliance updates applied to the Client's asset library.

8. Deployer Obligations

The Client, as Deployer, accepts the following obligations for the duration of this Agreement and in respect of all AI Clone content produced under it:

1. Intended Purpose Only. The Client shall use AI Clone content solely for patient education within the scope agreed at onboarding. The Client shall not use AI Clone content for clinical triage, automated diagnosis, patient scoring, treatment recommendation to individual patients, or any purpose outside the agreed scope.
2. Human Oversight. The Client shall review and approve all videos before publication. No AI Clone video may be published without prior review and approval by a GDC-registered (or locally equivalent) dental professional.
3. Monitoring and Reporting. If the Client becomes aware that any AI Clone video is producing unintended clinical effects, causing patient confusion, or generating a complaint, the Client shall immediately suspend distribution of that video and notify Dental Amplify within 24 hours.
4. Staff Awareness. The Client shall ensure that all practice staff involved in distributing or managing AI Clone content understand that the content is AI-generated and has been produced under a professional compliance framework.
5. Registration Lapse or Regulatory Direction. If the Client's professional registration lapses, is suspended, or is subject to any interim order, direction, or tribunal finding issued by any relevant regulatory body, including but not limited to the GDC (United Kingdom), AHPRA (Australia), any US State Dental Board, the IDC (Ireland), the MDCN (Nigeria), the HPCSA (South Africa), or the DHA (UAE), the Client must immediately suspend all AI Clone videos associated with their professional identity and notify Dental Amplify in writing within 24 hours. This obligation applies regardless of whether formal termination has been initiated, and regardless of the jurisdiction in which the regulatory direction is issued.
6. No Modification. The Client shall not edit, alter, crop, re-voice, or modify any AI Clone video in a way that removes or obscures the AI disclosure card, the registration number watermark, or any other compliance element applied by Dental Amplify.
7. US Distribution Notification. The Client shall notify Dental Amplify in writing at hello@dentalamplify.com before distributing AI Clone content to audiences in the United States of America, whether through organic posting, paid advertising, or platform targeting. This notification allows Dental Amplify to apply jurisdiction-appropriate disclosure elements in accordance with FTC requirements and applicable state synthetic media disclosure laws.

9. Incident Reporting Protocol

Definition of an Incident

An Incident includes any of the following:

• A video containing a clinical error or materially misleading clinical information.
• A patient complaint connected to AI Clone content.
• A missing, corrupted, or non-compliant AI disclosure card or registration watermark.
• A personal data breach involving Source Data or Biometric Templates.
• A GDC, ICO, ASA, or regulatory inquiry connected to the Service.
• Any event where a patient suffers or alleges harm connected to AI Clone content.

Client Obligations on Incident

The Client shall:

1. Notify Dental Amplify by email at hello@dentalamplify.com within 24 hours of becoming aware of any Incident.
2. Immediately suspend distribution of the relevant video pending investigation.
3. Preserve all records relating to the Incident, including patient communications, complaint correspondence, and any regulatory notifications received.
4. Notify their professional indemnity insurer as required by their policy terms.
5. Notify the GDC or relevant regulator where the Incident meets the applicable reporting threshold.

Dental Amplify Response

On receipt of an Incident notification, Dental Amplify shall: suspend the relevant video from hosting within 24 hours; preserve all production records, compliance logs, and version histories; conduct an internal compliance review within 5 business days; and, where the Incident involves a personal data breach, notify the ICO within 72 hours of becoming aware, in compliance with UK GDPR Article 33.

10. Liability and Indemnity

Liability Cap

Dental Amplify's total aggregate liability to the Client under or in connection with this Agreement, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the total fees paid by the Client to Dental Amplify in the 12 months immediately preceding the event giving rise to the claim.

Excluded Losses

Dental Amplify shall not be liable for: loss of reputation, professional standing, or goodwill; GDC sanction, fitness to practise proceedings, or regulatory penalty; patient claims, personal injury, or clinical harm arising from content the Client approved and deployed; indirect, consequential, or special loss of any kind; or loss arising from the Client's use of AI Clone content outside the intended purpose described in this Agreement.

Client Indemnity

The Client shall indemnify and hold Dental Amplify harmless against any claims, losses, costs, or regulatory penalties arising from: the Client deploying AI Clone content outside the agreed scope; the Client modifying AI Clone content in a way that removes or alters compliance elements; the clinical inaccuracy of scripts submitted by the Client; the Client's failure to comply with their Deployer Obligations under Clause 8; or the Client continuing to deploy AI Clone content following lapse or suspension of their professional registration.

11. Fees and Payment

Fees for the Service are as set out in the Client's onboarding agreement or invoice. Fees are payable in advance. Dental Amplify reserves the right to suspend the Service where payment is overdue by more than 14 days, without liability to the Client.

12. Term and Termination

This Agreement commences on the date the Client subscribes to the Service and continues on a rolling monthly or annual basis as agreed at onboarding. Either party may terminate this Agreement by providing 30 days' written notice.

Dental Amplify may terminate this Agreement with immediate effect where:

• The Client is in material breach of any provision of this Agreement.
• The Client's professional registration is suspended, lapsed, or subject to a GDC interim order.
• The Client uses the Service in a manner that creates a serious compliance, clinical, or reputational risk.

On termination, for any reason: the Client's access to the Service shall cease immediately; all biometric data, Source Data, Biometric Templates, voice models, video generation weights, and synthetic assets associated with the Client shall be permanently and irreversibly destroyed within 30 days; and Dental Amplify shall provide written confirmation of destruction on request.

13. Data Protection and Privacy

Dental Amplify processes personal data in accordance with UK GDPR (UK General Data Protection Regulation) and the Data Protection Act 2018. The lawful basis for processing biometric data is explicit consent under UK GDPR Article 9(2)(a). The Client's full privacy notice, including details of data retention, subject access rights, and the right to withdraw consent, is available at hello@dentalamplify.com on request.

14. Governing Law and Jurisdiction

This Agreement shall be governed by and construed in accordance with the laws of England and Wales. Any dispute arising under or in connection with this Agreement shall be subject to the exclusive jurisdiction of the courts of England and Wales.

15. General

• Entire Agreement. This Agreement constitutes the entire agreement between the parties in relation to its subject matter and supersedes all previous agreements, representations, and understandings.
• Severability. If any provision of this Agreement is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
• Waiver. No failure or delay by either party in exercising any right under this Agreement shall constitute a waiver of that right.
• Amendments. Dental Amplify reserves the right to update these Terms and Conditions. The Client will be notified of material changes with a minimum of 30 days' notice. Continued use of the Service after that period constitutes acceptance of the updated terms.
• Version Control. This document is version-dated 20 June 2026 and supersedes all previous versions of the Dental Amplify Terms and Conditions.

Dental Amplify is a trading name of Dr Vivian Onu-Nzegbulem, a GDC-registered dental professional practising in the United Kingdom. Contact: hello@dentalamplify.com

This Privacy Policy explains how Dr Vivian Onu-Nzegbulem trading as Dental Amplify collects, uses, stores, and protects personal data in connection with the Dental Amplify AI Clone service. We are committed to full compliance with the UK GDPR and the Data Protection Act 2018.

1. Who We Are

Data Controller: Dr Vivian Onu-Nzegbulem trading as Dental Amplify
Contact: hello@dentalamplify.com

2. What Data We Collect

Identity and Professional Data: Full name, professional registration number, qualifications, practice details, and contact email.

Biometric Data (Special Category under UK GDPR): Five facial source images, a 30 to 60 second audio sample, and derived synthetic assets including AI Clone video likeness and voice model. Legal basis: Explicit consent (Article 9(2)(a) UK GDPR). Consent may be withdrawn at any time.

Payment and Subscription Data: Subscription tier and billing information processed via third-party payment providers. We do not store full card details.

3. How We Use Your Data

• To create, store, and deliver your AI Clone and associated video assets
• To monitor regulatory compliance and refresh assets accordingly
• To communicate service updates and compliance notifications
• To manage your subscription and billing
• To comply with UK GDPR, GDC guidelines, and applicable professional regulations

4. Data Storage and Security

All biometric data and derived assets are stored securely within Supabase cloud infrastructure under appropriate technical and organisational measures. Supabase operates under Standard Contractual Clauses (SCCs) ensuring GDPR-equivalent protections for any data transfers outside the UK/EEA.

5. Data Retention

• Biometric data: Permanently destroyed within 30 days of service termination.
• Professional and contact data: Retained for up to 7 years following termination for legal compliance purposes.
• Payment records: Retained for 6 years in accordance with HMRC requirements.

6. Your Rights Under UK GDPR

You have the right to access, rectify, erase, restrict, or port your data, and to withdraw biometric consent at any time. To exercise any right, contact hello@dentalamplify.com. We will respond within 30 days.

7. Third-Party Processors

We use carefully selected third-party processors for cloud infrastructure, video rendering, and voice synthesis. These providers act under our instruction and are bound by data processing agreements. We do not share client or biometric data with any third party for commercial, marketing, or analytics purposes.

8. Complaints

You have the right to lodge a complaint with the Information Commissioner's Office (ICO): www.ico.org.uk | 0303 123 1113